How do you grow your social media presence?
Curious to know how's the IH community spends time on social media.
There's no right or wrong. But would great to hear your thoughts.
For me:
Active: LinkedIn, Twitter for work, Instagram for leisure
Writing frequency: Weekly - twice a week
Topic: Growth Marketing (LinkedIn) / NoCode & Side hustles (Twitter)
Why: I usually spend 2-3 days to prep content before I make it public. And most of my connections on Linkedin is in growth / marketing / venture. While I've indie and site hustlers on Twitter.
How I measure success: Number of conversations, New relevant followers (Yes - I often decline followers if the person has no personalized invite and not relevant to my domain)
I found this pace good for myself for 2 reasons:
- Steady growth in terms of quality of audience and business lead
- I use my social media to practice copywriting (usually case studies)
What about you?
I think the simplest strategy is to over index on value creation across social channels in order to extract value back to your business/product/service. This is something you do very well @felix12777. Just because it is a simple strategy does not make it easy though. Creating valuable content and sharing it consistently across multiple channels takes a good deal of work.
Creating articles and videos play a large role in this for us at Startup Sanctuary. Extracting some of the key insights from this content and distributing it across channels is how we grow our social presence.
One of the fastest ways to get your content marketing machine going is to document your journey as you build.
Indeed my friend @gordon
Videos are very helpful. How'd you measure success?
I am semi active (1-2 sessions per week) on LinkedIn, IH, Reddit, and Pinterest.
I use Facebook, Twitter, and digital publishing hybrids with a social component (Medium), on a daily basis.
I only use Facebook to run a few groups. I do post my articles on Twitter but I have them auto tweeting after the initial post so it represents a small amount of my time.
Well:
I post on.
On some of them I posted every day something at the beginning of colorsandfonts.com.
Now is mostly Twitter, here, Dribbble, Designer News, Yc News and DevTo..
What's your top 1 or 2 channels :P @Michael_Andreuzza
Self service.