How do you handle marketing?
I am purely from the developer background like many of the indie hackers out there in this community. How would you manage to hack the growth aspect? Can you folks give me some good advice and resources to get started with marketing? Thanks in advance.
Great question @Markkjones!
My advice is try not to drown in all the marketing resources out there! I suggest finding one or two good resources or thought leaders and start there. Two of my favorites are:
As a Developer, one thing that you can influence very well is the virality in the product. So try to find ways for users of your product to naturally be promoting your product just by using it. Eg. Powered By Logo, Share Links etc.
Since our service is enabling customers to create multi-link bio page, so affiliate links on the page with Powered by Logo are giving more customers. I will check out other two resources you shared. Thanks for the suggestion @userback_mj
The book 'Traction' is worth a read.
Thanks for suggestion @rosiesherry. Will give it a read.