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6 Comments

How do you handle overreaction to good or bad beta tests?

Hi fellow entrepreneurs,

I would like to know how you are dealing with overreaction after first results when launching a new website / product? My experience is that first success or missuccess can be an immense mood booster in both directions, not always alligned with the later success. Do you have any recommendations on that?

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    I think it's difficult, esp. when you don't have many users. If you're trying to validate an idea, negative criticism is great to help shape your idea and build what's needed. Positive feedback may mean "go all in and start growing the beta and charging!" or it could mean a few people liked it.

    I say take the positive gains and use the momentum to keep going, keep getting feedback, and improve. The negative feedback can be great to figure out where you should be heading, how you can expand your audience, or if the product isn't there. But take it all with a grain of salt if you don't have a large audience, and remember you need to keep getting it in front of people to truly understand what's happening :)

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      Great feedback, thanks!

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    Don't take bad feedback personally, especially for a beta. Feedback and discussion with your target market is what you're after. Focus on their why. If they don't give you a why, they probably aren't in your target market.

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    Let the beta test be a scientific experiment; the hypothesis is about the quality/utility/etc. of your service. That way, the results of the beta test are evidence for or against a theory, not a mark against you as a maker. Adjust the hypothesis and retest as needed.

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      Good idea, but still - I made the experience, that the results of a beta test can be quite wrong / unrelated to future success of the product / service. I totally agree with you that you should never take it personal. But how do you ensure, to make the right conclusion from your beta test?

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        I think that it all goes back what you are trying to learn from the beta test. Before you launch, make sure that your beta launch is positioned in the right way to answer the questions you want asked. If your question is around quality, make sure that you have sufficiently engaged users and logging to verify that the product works. If your question is around product/market fit, make sure that you have a market segment identified and ways to acquire customers in that market. If your question is to ask if this product is the basis for a viable business, your question may just be too broad.

        ...just my ₿0.0000050...