How do you help companies learn your product?
Hey IH, this question goes out to all the B2B hackers. If you have a fairly complicated product that your customers need to learn, how do you help them with that?
Are there any obvious pain points in that process? Are there things that work particularly well/bad?
I work at a SaaS company right now and our product is quite complex. To demonstrate the value of the product and what it can accomplish, we conduct custom demonstrations based on the prospects key requirements.
We build these demonstrations with powerpoint and a live showcase of the product. And to build trust, we do this while video chatting/screen sharing (Google hangouts is amazing for this).
If you know what matters to them, you can build your demonstration to show how it will help them.
Hope this helps!