How do you know if your customers are happy?

You use an NPS / CSAT tool of course.

If I take a look at existing solutions, not including NPS tools part of bigger solutions like Usabilla, they are all really expensive:

SurveySparrow has one plan for NPS which is $199 /month.
Delighted starts at $224 / month.
Retently starts at $25 /month for 1 campaign with 1 user.
Nicereply starts at $39 / month for 100 responses per month (!) and 3 user accounts.
Promoter.io starts at $199 /month.

For an Indie Hacker, startup or SMB this pricing seems quite steep to me. Especially given that these tools are crucial in understanding your customers!

So I was thinking, is there a pot of gold at the bottom of the pyramid?

The idea would be super simple, focussed, nicely designed and affordable NPS or CSAT tool:

• A well-designed survey for NPS or CSAT
• White labeled, fully styled to your business' visual identity
• A dashboard to see responses and get insights
• You can invite other users to view the dashboard and insights, but they can't create/edit surveys
• Start with one way to distribute these surveys (eg via URL, via e-mail, or embed on website)
• No integrations
• No API
• Pricing starting at $9, or maybe even at $5

Then from there, features would expand based on what customers really need.

Not sure about if there would be a free plan and what it would offer, but for now I'd like to focus on exploring if there's a market for a paid solution.

Curious to hear what you think!