How do you know if your product should be B2C2B or B2B?

Hey Jay 👋

You don't know until people actually pay for your product, that's the trick 😄
More specifically, it doesn't particularly matter.
What matters is what problem are you trying to solve and how?

Let's take your app as an example.
You provide a mean to screen record video and/or camera and share it.
The examples you provide on your website are great context for the kind of customers you're looking into:

• Standups/CodeReviews/Project Updates: Business organisation willing to improve/change process of sharing knowledge (Business (you) to Business (others) kind of product)
• Q&A/Webinars: Either business or individuals looking to interact with their communities/clients (Business (you) to Customers (individuals) to Business (orgs))

Both might be great, both might be ba, it will really depend on whether or not your customers are willing to pay you to solve their pain point.
If the app you provide is solving enough pay in the B2B department, it will likely become a B2B product as it's how you generate revenue. If it's the other way around, it's fine too.

IMO, you shouldn't take too much time asking yourself question about semantics and you should just think how to make your product better for the problem you're solving, and those questions will answer themselves 😊

Hi Jay, I checked tape.ooo. I think you will be paid by Businesses. But you might influencers can be any employee of the company who knows this product before.

For my startup - One of our employees suggested starting the communication on slack because in his previous company he was using slack and he was loving it.
Now here, we all love slack.