How do you know where your customers are coming from?
Ok, fellow Indie Hackers. I need some suggestions and recommendations for tracking conversions to my app.
Currently, I’m using Google Analytics, which is showing me where my web traffic comes from, but what could really help me out is knowing how my paying customers got to my site. Currently, I don’t have a way of knowing how many customers come from Facebook, Instagram, or google search.
Ideally, I’d like to know when someone signs up for my app if they made it to my site from a search, a Facebook post, or an Instagram post.
Any suggestions or recommendations are welcome!
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Umm... 10+ comments and no one mentions just asking their customers directly?
Hah, same here. At the beginning this is the way to go. Just add this question to your onboarding
Thanks, I might just do that.
Dude, this was so cool !!
For new products, customer interview is the way to go or add a UI in onboarding.
I use plausible and I'm very happy about it
First, I'd find out more than where they are coming from, but why they are coming in the first place. Then I'd also find out why the ones not making a purchase/download/action are leaving. Those two thing can give you some very actionable tactics to take on the site.
That sounds great. How have you achieved this with your products?
As they are clicking to leave the site, you give them a popup w/ a simple open ended question, along the lines of "Before you go please tell us what you were looking for & why what we have didn't provide that" and if you share w/ us we will send this thing to your house or office (something physical, inexpensive for you, but high perceived value, a book, a CD). Do this 50-100 times ($5 a whack), and you'll get tremendous insight into why they're leaving. There's more on the tail end of this, but too much to go into here. Hope this helps, good luck.
Hey Jacob, you can use UTM links to differentiate from which platform your users are coming from.
Hi Jacob,
I think what you need is a product analytics solution with an attribution feature that uses different models such as first touch, last touch, and position decay to find acquisition channels that are performing best.
We built Usermaven.com specifically to solve this problem we faced while we grew two of our SaaS companies: ContentStudio.io and Replug.io.
Very helpful. Thanks! I checked out Usermaven, and I appreciate a free tier since I’m really only ramen-profitable for the time being.
Give Howuku a try, it shows you the entire user journeys (entry to exit), recordings, acquisition channels, analytics and more.
Thanks a lot, I’ll check it out.
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The referrer is a great starting point to know where your users come. But there is an issue when user open the link in a new tab, then the referrer don't get sent from the browser.
The go-to way would be to add UTM parameters to URLs which you share. These get picked up by many analytics solutions.
Example URL: https://example.com/?utm_campaign=my_campaign&utm_source=newsletter
UTM-Generator: https://alceris.com/en/utm-generator
A bit of self promotion: I'm the creator of Alceris Analytics which can also solve these problems and is also more privacy friendly than Google Analytics. So you don't need even a cookie banner :)
Manuel, this is really helpful, and Alceris looks great! Thanks for sharing!
You can put a hidden field into your signup form and set the value of that hidden field to
document.referrerusing JavaScript.So, when someone signs up via your form, you also get the referrer which in many cases is the site where the person was coming from.
Sometimes the field will be empty, but okay, you can't do anything about that.
Thanks a lot. I may end up stitching together some sort of javascript funnel tracking if I don't see an obvious way to get GA to do what I need.
Use Google Analytics - You may not know it, but you already have a lot of attribution data at your fingertips. Use Google analytics to see how many website visitors came from social media, organic searches, paid ads, and more
Yeah, so far GA has gotten me some helpful insights, but now that I have a blog and a presence on social media platforms, it would be helpful to track signups across these different channels. Before GA4, there was a view that would let you trace user journeys and see where they drop off.
If you enable eCommerce or conversion tracking in google analytics it will show you the revenue (last click) associated with each traffic source. If you haven't done that already that should help a lot.
This is awesome. I'll look into that. I have conversions set up in GA, but I don't see a specific "eCommerce" setting to enable. I'll keep digging and see what I find. That could be all I need. Thanks for your comment!
Happy to help :)
same here it'd be good to hear from some people!
Yes! I’d love to know!
This comment was deleted 3 years ago.
Thanks for the reply! Lots of good info here.