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How do you make a book landing page

The book's landing page seems to be an important part of sales and marketing.

Many authors, for some reason, don't bother with a landing page and just use a gumroad description. It's a good approach, but I don't think it's the most effective.

Someone makes a landing page from scratch or buys a template. But not all templates fit the books.

I have an idea to make some html templates just for books. Html is a universal format that can be used with any framework. I'm also thinking of making a simple cover designer in figma.

How do you think it will be interesting for those who write books?

How do you make a book landing page
  1. I use gumroad or a similar service and don't make a separate landing page
  2. Buy a pre-made template and leave it as is
  3. I buy a template and change it
  4. I make a completely custom landing page
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posted to Icon for group Indie Publishing
Indie Publishing
on April 26, 2022
  1. 2

    Hello, late to the party. I don't know a whole lot about html. I've been utilizing a wordpress site for about 7 or so years as my author website, but it's never felt quite right. I recently started a Substack and felt at home immediately. Substack is a great way to reach new readers and create various landing pages for your projects. I'm also still working on publishing my first novel, so I have limited experience in making landing pages for specific products.

    Interesting post Leonid!

  2. 1

    I created a carrd.co site for my new book (https://tigerhousebooks.com)

    I'm somewhat terrified of what will happen if/when my book gets traction and I have to keep track of orders!!

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