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17 Comments

How do you make signing up for your pre-launch mailing list compelling?

Has anyone done something like a discount (e.g. 50% off your first year) for signing up pre-launch? I'm wondering if I could offer a percentage discount without actually deciding on price first ;)

What else have people done to build up their early mailing list?

posted to Icon for group Growth
Growth
on May 4, 2022
  1. 3

    The bigger discount you give, the more wrong users you get. Your product shouldn't cost less because it's early. Turn it to your advantage: each person gets amazing support and plays big role in choosing next features.

  2. 2

    What's the goal of the mailing list?

    If it's validation, I wouldn't spend too much time making it too compelling. You want them to jump through a few hoops to get actual real validation data.

  3. 2

    Offering the product free for few months worked for me. I run a pre-launch waiting list software ( https://getlaunchlist.com ) and some of my users are offering discount as well.

  4. 1

    Brother, you simply need to target appropriately those interested in the potential product and appreciate the importance of this product to the customer and get guaranteed sales or greater interest in the product instead of discounts before launching the product. You will get customers for the discount period only. Discount after the product launch process in certain cases to maintain customer loyalty. Also in general

  5. 1

    I recently launched a new product, and one of the most important things was making sure that people saw it and signed up for my mailing list. I knew that there were several ways to do this, but I also knew that I wanted to make it as easy as possible for people to sign up. So instead of making them fill out all of their information before they could sign up, I decided to make signing up something that could happen with just one click.

    To do this, I used an email service called Sendy. It's an email tool designed specifically for businesses so they can send out newsletters and emails without having to worry about maintaining their own servers or software updates. It's also really easy to use - anyone can sign up with their email address and password in just a few minutes!

  6. 1

    When I started my first business, I wanted to ensure that I had the best possible email list for my pre-launch. So I created a freebie that would help people get started with their own businesses, and offered it as an incentive to sign up for my mailing list.

    This was a great way to increase engagement with my audience because they were able to get something in return for signing up. It also helped me build trust with them before they had even purchased anything from me.

  7. 1

    I wanted to make sure I had a clear call-to-action for my pre-launch mailing list, so I did some research on best practices.

    First, I made sure that the signup form was above the fold so that visitors could see it before scrolling down. (I also used a pop-up because it's even more visible.)

    Second, I included an image with a strong call-to-action—in this case, the book cover. This is a great way to convey that there is value in signing up for the mailing list.

    Third, I included a button with compelling copy: "Sign up for my pre-launch mailing list." It's important to be specific about what subscribers get when they sign up (here: access to exclusive content).

  8. 1

    When I launched my pre-launch mailing list, I wanted to make sure that people felt like signing up was a no-brainer. I wanted them to feel compelled to sign up for the list and get access to exclusive deals and discounts.

    So, instead of just asking for their email address and offering a discount on my product, I gave them an entire week of exclusive deals and discounts.

    People were so excited about the idea, they couldn't wait to sign up!

  9. 1

    I have a few ideas.

    -I could work in a reference to "you" and "me", that way it feels more personal. For example:

    "When you sign up for my pre-launch mailing list, it'll be like we're BFFs." Or, "when you sign up for my pre-launch mailing list, you and me are gonna party like it's 1999."

    Or, I could make it feel like a friendly conversation between two people:

    "Hey [name], when you sign up for my pre-launch mailing list, I'll send you a special offer just for you—and then we can talk about how cool our lives are going to be when this product launches."

  10. 1

    I recently launched a new product, and I wanted to get people to sign up for my pre-launch mailing list. I knew that my best bet was to offer them something valuable in exchange for their email address—something that would give them a reason to care about me and my product.

    So I made a video of myself explaining the benefits of my upcoming product, and then offered it as a reward if they signed up. The video was just over two minutes long, and it covered all of the most important information about the product: how it would help them, who else would benefit from it, why it was unique, what value it could bring them (and how). It also included a call-to-action at the end asking viewers to sign up for my mailing list so they could receive updates about the launch date!

    After making this video and sending it out via email, we saw an increase in signups from new subscribers on our list by over 50%!

  11. 1

    Making it super tempting to signup could attract more wrong fit customers.

    I personally prefer to add a small friction (some kind of form to be filled etc) to signup form.

  12. 1

    I signed up for my pre-launch mailing list by offering a discount on my product. This helped me get more people to sign up, and it also gave me a better understanding of what they liked about my product.

    I could have just asked people to sign up, but I would have gotten more people to sign up if I offered them something in return. The discount helped me get rid of the people who weren't interested in my product and make sure that the people who did sign up were actually interested in buying it when it was released.

    It was also helpful for me to learn about what features of my product appealed most to customers and how much they were willing to pay for them.

  13. 1

    I had a very clear goal in mind when I started my pre-launch mailing list: to get people to sign up.

    My first step was to make sure that the landing page for signing up was compelling. The first thing I did was research what other companies were doing with their landing pages, and I found that most of them didn't include enough information about why signing up was worth it (i.e., "What's in it for me?"). So I decided to focus on that aspect specifically.

    I made sure that each message included details about what specific benefits subscribers would receive as part of their subscription (e.g., early access to new posts, exclusive discounts on future products) by using text like this: "Join now and you'll get an early look at all my content."

    Then, I focused on making sure that every email sent to potential subscribers contained some kind of special offer or discount for signing up right away—which could be anything from a free guide or mini-course to something more substantial like a discount code or free product sample.

  14. 1

    In my experience, the best way to make signing up for a pre-launch mailing list compelling is to create a sense of urgency.

    I used this technique when I was launching my first book, "The Case for Space." I wanted to make sure people knew that they had until midnight on December 31st to sign up for my email list and receive a free copy of the book. The deadline made signing up more compelling, and it created a sense of urgency that made people want to sign up right away.

    You can also make signing up more compelling by offering other incentives like discounts or early access.

  15. 1

    The first time I made signing up for my pre-launch mailing list compelling was when I used a discount code.

    I had set up a landing page for my new business, and wanted to make sure that people signed up for the mailing list so they would be notified of updates when the store opened. In order to do this, I made sure that there was a spot on the page where people could enter their email address and click "Subscribe". Then at the bottom of the page, I added a button that said "Get 10% off" and linked it back to my store with a discount code.

    This way, when someone wanted to sign up for the mailing list, they could see right away how easy it was to get 10% off their order when they bought something from my store. This made signing up compelling—people were excited about getting 10% off their first purchase if they signed up immediately!

  16. 1

    If you're like most entrepreneurs, the task of getting people to sign up for your pre-launch mailing list can be daunting. How do you make signing up compelling?

    Here are a few ideas:

    1. Tell them about the benefits of signing up for your pre-launch mailing list. This could include early-bird discounts, access to exclusive content or products, or sneak peeks at future products.

    2. Give them a reason why they should trust you with their email address. Perhaps it's because of your experience in the industry or because you have a strong track record of delivering quality products and services. By showing that they can trust you, they'll be more likely to hand over their email address.

  17. 1

    Let people try out the app for a couple of months! Also, allowed them to be part of product polls and discussions so everyone could feel part of the app and process.

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