I have seen people do this in a number of ways:
- Keep everything inside your head and unlock it whenever needed! That's superhuman stuff and definitely not the ideal.
- Take verbatim notes or transcribe conversations, store them in GDocs/Notion, and store insights in a spreadsheet (Airtable/Excel/Sheets).
- Use a software solution to manage it. This branches out into multiple directions depending on the role - PM, or UX researchers, for example.
What has helped you make sense of customer feedback in the past?