How do you manage content with a native HTML website?

I am a web developer so can comfortably work with native HTML, but wouldn't even dream of doing so for a young startup.

Wix is too constraining that it prevents future growth, but something like wordpress gives you full future development flexibility.

Can throw together a WP landing site in an hour, add sitemaps, seo basics and multilingual shortly after, plus delegate content updates to admin staff.

But just choose the easiest fastest tool for the job, your effort should be spent on product not on website.

We built https://versoly.com/ to fix this problem.

We also import HTML code so you might be able to reuse some of your existing website.

You could use a static site generator like hugo or nextjs but you will have to use a headless CMS if you want others to edit content.

What are you currently ab testing?

if you're just starting up... i wouldn't worry as much about finding the best solution... do whatever you feel is working and whatever you can do quickly, with iterations.

and even change the model as often as you want.

for instance, we started with yen.io using a producthunt ship embed: https://github.com/yenio/product-hunt-ship-landing-page

then, we upgraded to a manual .html and .css website. i iterated on this like 3-4 times over the last few years...

and then, we finally moved to react.

i wasn't concerned with seo because i didn't know if we had a business quite yet. if you have a working business, the seo doesn't matter as much!

and trust me, i did serious hardcore SEO shit back in the day... i'm not an expert now, but, i was then: https://john.do/seo/

What do you mean by native HTML website?

I usually use Static Sites Generator (Hugo) that builds into a native HTML website. For content updates i usually use forestry.io or Netlify CMS to updating the content without touching the code directly.