How do you manage your marketing?
I know how to manage the product side: Most features only have a few sub-tasks and so any tool with a simple hierarchy works for me.
But marketing is a whole different beast: Let's say you're focusing on PR and SEO/content. In my thinking those should be top-level projects. Then SEO/content would have recurring tasks like keyword research, research content ideas, write an article, etc.
Some of those tasks spawn sub-projects: Every blog post for example is its own mini-project with research tasks, writing, illustrating, distribution. It can take weeks to take a blog post from idea to having generated engagement and backlinks.
I've tried (and failed) using spreadsheets, simple outlining tools, word docs and "normal" project management tools.
No matter which system I try, after a few weeks it becomes hard to maintain and tasks end up all over the place.
Which tools do you use?
Hey Ben,
Marketing can be super intimidating, but the core research just comes down to is who exactly is your target audience, and what is the big main point you are trying to solve?
So the blogs would just be ways to help answer any questions your prospects might have. This would also establish you as an expert and build a sense of trust.
My recommendation for SEO would be to pick one keyword to target and answer that question.
Like, for example, a health company that sells alternatives to coffee.
Their blogs could talk about what are some issues that may come with excessive coffee drinking. Their articles could talk about some of the common problems people have with coffee, like mood swings or jitters, as well as over all effects on their body. This would raise awareness to a problem people might not even realize is an issue for them.
Google will prioritize your content based on how relevant it is to what people are looking up. Like "What are negative effects of drinking lots of coffee" or "Healthy alternatives to coffee."
Some good websites I use to find out what people are searching are Answerthepublic, and Ubersuggest .
As far as getting people to your blog, it helps to post on social media to let people know you made a cool blog. I have found that sites like Twitter and LinkedIn are fantastic for finding people who share common interests.
Normally, most companies will do like one article a week to stay relevant on Google. Defiantly want to aim for quality over quantity.