My app has some paid users. But the growth is not fast. It's in a competitive category - SEO. I am trying to get more users to join. How do you market your apps?
I would definitely recommend blogging / kicking off a SEO newsletter and try to gain traction with that through Thought Leadership on Twitter. Along with this, I would look into sponsoring D2C / DTC podcasts, DTC YouTubers, and even try partnering up with some Shopify Devs/Experts/Agencies and offer an affiliate revenue share for referrals.