3
2 Comments

How do you onboard beta-testers/early-access users?

I've seen a few different approaches to handling early-access users and beta testers, ranging from totally hands-off to very hands-on.

I've seen some apps where you can just sign up as a beta user with no screening or hand-holding process.

Then I've seen some apps that require filling out a form and waiting on a list. The form is used to qualify users and get feedback, and the waiting list is used to control the number of early users.

And I've seen the concierge manual-onboarding approach popularized by Superhuman in which founders manually onboard users usually over a video conference.

Anyone have experience, advice or recommendations with these approaches?

Thanks!

posted to Icon for group Beta Testing
Beta Testing
on September 11, 2020
  1. 1

    I have been using scheduled Gmass mail merge as well as my own product (socialcycle.io) to make sure I am communicating with my early release list at least 6 times once they have been invited. From there I make sure that we have an email cadence reconditioning them for feedback

    1. 1

      Sounds like a good approach!

Trending on Indie Hackers
I shipped a productivity SaaS in 30 days as a solo dev — here's what AI actually changed (and what it didn't) User Avatar 271 comments Never hire an SEO Agency for your Saas Startup User Avatar 110 comments 85% of visitors leave our pricing page without buying. sharing our raw funnel data User Avatar 46 comments Are indie makers actually bad customers? User Avatar 40 comments We automated our business vetting with OpenClaw User Avatar 38 comments I sent 10 cold DMs about failed Stripe payments. Here's what actually happened. User Avatar 33 comments