How do you optimize conversion rates in email campaigns?

Check out Y combinator's advice on conversion rates.

Constantly A/B test everything in the emails, from subject, CTA, copy, etc.

Make sure your links are colored to stand out well and the buttons are visible.

People will often make a decision to respond to an email based on the quality of the landing page / website that accompanies the email sender. For example, many creators/influencers have set up meetings with me and my team and have told us that the website spoke to them or that "a lot of SaaS companies reach out, but when I checked your website I knew this was a company I had to meet"

Just my two cents. Our current email marketing performance i at 92% open, 15% response rate