I'm curious how some of you structure your market research for sharing within teams. As a developer, I find I can get lost in trying to organize the information I have perfectly.
I'm less interested in what tools you are using and more interested in how you organize your market research so that it's not just a bunch of data points.
At the top level, I organize the research into the following silos:
Customer profiles identify the customer's problems, the costs associated with the problems, which market segments the customer is associated with, customer interviews, and how to reach those customers.
Market segments identify the size of the market, which customer profiles are included in the market segment, marketing/acquisition channels, companies operating in that segment.