How do you organize your marketing efforts?
I am struggling to figure out a good way to keep all of my marketing efforts organized in one place. I would love to hear what you do to keep things scheduled and organized.
The specific marketing efforts I'm thinking of are:
- scheduling time engaging on Twitter/LinkedIn/IH
- writing for emails
- creating content for our channels
- direct customer outreach/interactions
- thinking/planning time for overall marketing strategy
Good question! We’re still figuring out our marketing plan, so I don’t have an answer for you, but hopefully someone else does! 😀
First - don't plan too many activities or you will waste more time with bureaucracy than the productive work 🙂 To your question - it pretty much depends on the size of your team and personal preferences but there are a lot of frameworks helping you get your activities aligned with your goals - eg Scrum or Kanban.
And then you can use boards in tools like Trello, Asana... or one quite new but very good tool - Ayanza.com, where you can just add all of the current tasks to keep them in a single place. From there, you can link to other tools/boards dedicated to the specific activity (eg social content, direct outreach etc.).
I hope it helps at least a little. Feel free to reach out to me, if you have questions 🙂