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How do you plan to 'cross the chasm'?

Currently fascinated by Geoffrey Moore's book Crossing the Chasm.

Surely one of the most instructional startup books written. I would love to discuss how you plan to cross the chasm.

Hope to learn from one another.

I have formulated a plan and it's helped clear up some inconsistencies in my thinking.


If you have already crossed the chasm, or you think you have, can you share how you did it?

on December 18, 2020
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    Never heard of Crossing the Chasm - looks interesting though:

    Crossing the Chasm is closely related to the technology adoption lifecycle where five main segments are recognized: innovators, early adopters, early majority, late majority and laggards. According to Moore, the marketer should focus on one group of customers at a time, using each group as a base for marketing to the next group.
    https://en.wikipedia.org/wiki/Crossing_the_Chasm#Synopsis

    Similar to what Peter Thiel said in Zero to One:

    If you can get just one distribution channel to work, you
    have a great business. If you try for several but don’t nail one, you’re finished.

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      Some would say Crossing the Chasm was 'the' book every startup entrepreneur should read. I'd never read it! Now I have, it was worth it.

      Zero to One is next on my list but I've heard it's not super interesting, would you recommend it? Does the quote you highlight give the main learning you can take away from the book or is there more detail it's worth absorbing?

      Thanks, R

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        I would definitely recommend it if you haven't read it. Each time I pick it up, I learn something new. The general idea is to avoid competition and be a monopoly. And to be a monopoly you need to address these 7 questions:

        1. The Engineering Question
          Can you create breakthrough technology instead of incremental improvements?
        2. The Timing Question
          Is now the right time to start your particular business?
        3. The Monopoly Question
          Are you starting with a big share of a small market?
        4. The People Question
          Do you have the right team?
        5. The Distribution Question
          Do you have a way to not just create but deliver your product?
        6. The Durability Question
          Will your market position be defensible 10 and 20 years into the future?
        7. The Secret Question
          Have you identified a unique opportunity that others don’t see?

        The questions are aimed towards these "unicorn" type startups rather than bootstrapper, but even just nailing a few will go a long way to become a IH (5, 7 for example)