How do you plan to do digital marketing in the age of privacy?

Agreed - having an online store follow you for days after you've spent five minutes looking for one of their products is annoying, and comes across as pushy.

The point about the e-mail lists, I get too. But when they mention marketers can also ask specific questions of subscribers to collect more data. Trust is built when customers share their preferences and develop their data profiles independently. - this is a good point but I think the emphasis should really be placed on the fact that they should do so "knowingly" not just independently. A lot of pop-ups that ask users to either accept all cookies or choose preferences highlight the "accept all" button in bright and use colors that are less bold for the "choose preferences" option. Yes, people are making independent choices. But it's somewhat misleading given these decisions are made in a split second to highlight the 'accept all' option as though it's the right choice. I think this too looks desperate. Once you've got customers to willingly sign up, assume they're interested in the company - you can afford to be more transparent.