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How do you prepare for a product demo?

Out of thin air one of europe’s leading discount airlines requested a product demo.

This is the first time ever. Super excited. This is the moment when we realized that the service we’re building actually has a place on the market.

How do you guys prepare for a demo?

I want it to be different from a usual sales talk selling vacuum cleaners.

I’m a dev I can talk tech but I have no idea how to sell stuff.

I think I’m freaking out! 😀

on July 16, 2019
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    I’d ask them what drew them to your solution so you make sure to focus on what they care about. It sucks to sit through someone chatting for twenty five minutes of crap I don’t care about, then only spending five talking about what’s valuable to me.

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    Good question!

    The real trick is to worry less about pushing information, and more about pulling information.

    Your goal is to...

    • Understand their priorities and goals
    • Understand who is involved in the decision making process
    • Align on how you can help them reach those goals (become a team, create a win-win situation)
    • Remove any obstacles and set them on a clear path to achieving those goals by becoming a customer

    Here's a list of questions you should ask/things you should find out.

    Here's a podcast episode where @Fersh talks through the basics of closing a demo/sales call and (most importantly) how to follow up afterwards

    If you have any questions, shoot me an email.

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      Awesome! Cheers!