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8 Comments

How do you price for productized services?

This tweet in response to @levelsio by @Vinrob made me wonder how indie hackers price their productized service.

If you have a productized service, what do you charge?
If you don't have one, but would like to, what would your ideal price point be?

And of course explaining the 'why' behind it would be particularly useful to understand.

  1. 1

    I currently charge $5.99 for Premium version at readermode.io . This is based on the indirect competitor's prices. My ideal price point though would be $9.99. That way I could reach ramen profitability of $1,000 per month with 100 members.

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      This comment was deleted 8 months ago.

  2. 1

    Depends on the product/service and its value.

    You cannot apply a standard scheme of pricing.

  3. 1

    At nocodery.com we charge:
    $9/month for premium tool page (will increase)
    Still thinking if we should charge something to the makers side

  4. 1

    what does it mean by Productized?

    1. 2

      Offering a packaged service for a set monthly fee.

      1. 1

        Thank you @rosiesherry, i just learn the meaning of it today.

  5. 1

    The easiest way is to benchmark with existing competitors, and adjust higher/lower from there. A harder but more accurate way is value-based pricing - how much time/money/manpower is your service saving for your customer? And price it based on a factor of that value. Based on my personal experience, but context matters. ymmv

  6. 1

    At NextWave Hire (https://nextwavehire.com), it's more-or-less a productized service compared to just a pure SaaS solution, because we have to design the careers page and often provide ongoing support for our customers.

    There are agencies out there that do what we do for our customers, without a software product like ours and they have to charge a lot more and take more time than us to service each customer. A lot of them charge anywhere from 5x to 10x what we charge.

    We have designed our product to move faster and be able to service more clients with a smaller team, so we can price our offering more competitively than the other non-tech enabled agencies. So we start our pricing at $700/month.

    The "why" of this pricing is because we did start with MUCH lower pricing initially, thinking we could just sell a software product and let the customers use it to do the work themselves. But we quickly realized we needed to help our customers more than we thought, and the perceived value of this help was worth a lot more than a $50/month or $100/month kind of product.

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    This comment was deleted 8 months ago.

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