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How do you promote on Reddit? Are you even supposed to do that?

I haven't figured out the best way to use the platform. There are people who say they use Reddit for marketing and make money off it but at the same time, there are others who despise any kind of promotion on it. What is the best way to go about it? I found ShowHN quite straightforward. Is there a subreddit equivalent of ShowHN?

on December 21, 2020
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    Promoting on Reddit is tricky. You don't want to get on the wrong side of the hive mind or the mods of whatever sub you're posting to.

    Making a brand Reddit account is against reddiquette, although some people do it anyway. Other users might dig into your post history, so it's best to already have an active account that isn't used solely for self-promotion.

    If you're unsure if something is allowed, message the sub's mods first. It's better than risking it and getting banned.

    In general, directly selling to a sub's members is frowned upon. You can get customers indirectly from Reddit though. I shared a job board I made to Reddit and it was very well received because it helped the sub members. I make money from companies posting featured jobs, so indirectly more traffic helps me. Some members might happen to be in charge of hiring, but I cannot benefit directly from the majority of the members.

    I've seen some people promote blogs by posting the blog post content entirely to Reddit, and then linking to the original post at the bottom.

    Responding to post comments early on also helps. People are less likely to be mean if they know you're in there reading everything.

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    I really depends of what you post.
    I have a chrome extension tailored-notion.com that I wanted to post in r/Notion so I emailed the moderator who told me it was fine.
    So I did and it gave me a nice boost in users https://www.reddit.com/r/Notion/comments/k9z863/redesign_notion_the_way_you_want/

    So, this was a good fit because I'm on topic and my product is free to use. It does not apply to everything.

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      Yes, this looks like a better way to approach.

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    Easy. Don't promote. You must be another member of the community, upvoting, downvoting, participating in others' posts. In other words, use reddit like you would use Facebook for your personal life, so other users will be able to recognize you as a valuable member.

    That said, when the moment to post comes, anything you want to share should be REAL value. When I mean real value it means that you're solving someone problems or pains.

    Hope it helps!

    Best,

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    Good timing with the question: a super good read was published on this topic literally just yesterday: https://latecheckout.substack.com/p/the-ultimate-guide-to-unbundling

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    It depends a lot on which subs are interesting to you and what their policies are.

    If they are against self-promotion, then of course you should not have a post up with "look here and buy".

    In my opion there is nothing wrong with being part of the community and helping others, thus also in the like of refering to one's own services, but ONLY if it is highly relevant.

    The other thing is if you spam with your services it can also harm your brand, so it's about creating value and if you can, by including your own service or even both your own and the competitor's service (then it's up to the people to choose the best solution), then I see nothing wrong with it.

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      Exactly, I second the brand aspect of it going wrong. Most subs are strict about promotions of any kind.

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        Yes but that's why it's a good idea to give up both your own and your competitor's solution. In this way, you give fair advice which is up to the recipient to choose the best.

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    This comment was deleted 3 years ago