How do you promote your newsletter?
I have gotten some level of success through Indiehackers, Reddit and Twitter. But beside that, what are some of techniques to promote your newsletter without being flagged as spam or looking too aggressive?
I have gotten some level of success through Indiehackers, Reddit and Twitter. But beside that, what are some of techniques to promote your newsletter without being flagged as spam or looking too aggressive?
An indirect promotion option is submitting a newsletter to multiple directories. This generates some low but steady traffic from interested readers who check out the newsletter or subscribe.
Yeah got some subscribers after submitting my newsletter to inboxreads. But some of the directories where I submitted my newsletter haven't still added it to the site, not sure why.
Checking out Inboxreads! Thanks for sharing.
Some directories are very selective, so this isn't unexpected.
Would you mind naming a few good newsletter directories? This sounds like a worthwhile way to spend a couple hours.
I'm actually already planning to share a list of newsletter directories as a new post. But I can't yet as I'm a new user with not enough trust, so Indie Hackers won't let me publish a post with several links.
When I reach the right trust level, hopefully soon, I'll ping you here.
Looking forward to seeing that list of directories too :)
@JackConway @LucianoVizza thanks for your interest. Indie Hackers finally let me post the list of newsletter directories.
Awesome! I'll check it out. Thank you
Apart from sending newsletter. I will also re-purpose my content on social media after 2 days my newsletter was sent. So that I also gain exposure from non-subscribers. @sagunsh
You can find out more across my social media channels. I'd like to hear your feedback how should I improve my newsletter content :)
I ask readers to share with people they feel might benefit from the information my newsletter provides. This is very much a "micro solution" but for me, a personal recommendation means a lot!
Hi Sagun,
I'll send out a tweet or two per month in advance of me sending out a new issue. I also have two entry points from my site: "Newsletter" in my header which redirects to my sign up page, and in my Twitter profile I've set up a landing page with links (kind of like Linktree but it's an actual page on my site) and my newsletter is the second on the list. It's grown organically this way.
One thing I've started doing now, is simply asking for someone to subscribe directly.
Wherever I'm in contact with them, on Twitter or on LinkedIn, if I can somehow fit it into the conversation (and they're the right target group, namely, entrepreneurs), I do so. I haven't done it for long enough to see a big difference, but I expect it to help.
Also, and as a sidenote, I try to do this now with any LinkedIn outreach message I get. So anytime someone asks me 'do you need developers for your new project?' I say 'well not right now, but thanks, and by the way, would you be interested in my newsletter?' :D