How do you reach out potential customers at Reddit?

Never lead with your product, spend the first two weeks just answering questions genuinely with zero mention of what you built. Once you have 5-10 helpful comments in that subreddit, people start checking your profile themselves and that's when your bio does the selling for you.

The grind is part of the deal. What nobody tells you is that it gets quieter before it gets louder. How are you holding up?

The mistake is trying to use Reddit like a traffic channel too early.

For income investors, you probably should not mention the product or drop links in the first reply at all. Reddit works better when the comment looks like a useful investor-specific answer, not a founder trying to redirect people.

I’d use a simple flow:

Find posts where people are already asking about dividend income, ETF comparisons, monthly cash flow, or portfolio yield.

Reply with a specific breakdown first.

Only mention the tool if they ask how you calculated it, or move to DM after they engage.

The angle should probably be less “try my tool” and more “here’s how I’d compare income ETFs for yield, risk, and payout consistency.”

That earns trust before the product enters the conversation.

Happy to put a tighter version in writing if useful. I’d map the subreddit targets, comment style, DM angle, and a 7-day Reddit acquisition test without getting you banned.