How do you segment your audience?
I’m thinking a lot about how to segment our audience. We have about 2000 people on our mailing list at the moment.
These are majority people who have signed up to the product (either free trial or paid account).
I segment this mostly with tags (e.g interests — customer satisfaction), custom segments based on user action (e.g hit 10 responses) and also by customer attribute (e.g enterprise account).
I’m curious what some audience segments you use are. And also, if you don’t segment at all, if that was a choice you made, I’d love to hear more about why.
Your segmentation seems reasonable to me. You might add a generic signup source channel to the mix (e.g. was it a paid ad, signup from a blog post, signup from customer account creation, etc.) to see if it has an impact on quality.
The real joy comes in where you break out your feature usage by those tags and see what trends develop. There be product-market fit in them hills...