How do you track and nurture your B2B SaaS free trials?
Hey IH! I'm curious, how do you track and nurture your B2B SaaS free trials? What do you use, why do you like it, why don't you like it?
After running a B2B SaaS company for 7+ years I haven't found any tools that are great at this specific job. I've built internal tools for this, hacked together workarounds, or used tools that are broader in their focus. Maybe I'm missing a better way to do this.
As always, your input is greatly appreciated! I hope this sparks a conversation that is helpful for many folks.
Hello! The best way I've seen that consistently works well is an end-of-trial timeline so they know the trial is [x] months or once you get out of "beta" and that they will have to pay if they want to continue using.
I recommend using the above strategy, but rather than concern myself over if they convert to paid, I instead use their case studies as a way to secure new clients who pay from day 1. The greatest asset is the validation not the cash (to me!).
Hope it helps!