First and foremost, Im a developer; I love building products, structures, automating tasks. I can work for 12 hours straight and still want to code a bit more. Developing let's you implement things right there and then - you're able to get stuck in straight away, no matter how big the task is, no waiting around (unless you're waiting for test data), it all depends on you.
With marketing it's different; you can create great creatives, optimise for a certain audience and segment, network and message influencers in your business' space, but then you have to WAIT.
Once you release, you need to hold off on further development and begin raising awareness to which you have to build momentum - create blogs that no one will read now, but itll help SEO and future visitors. You have to slowly build an audience, or self promote regularly and wait for the results. You have to wait for your ads to run a certain amount of time, before being able to decide on their success and/or what to change...
I know things dont happen overnight. I've read many a post on here talking about getting first customer after 2 months or more. I'm currently 2 weeks after release, havent yet spent any money on ads so I shouldn't be complaining about not getting traffic yet. But I wish to know how to be more patient.
For all of the digital marketers, startup owners - how do you stay patient?
How are you able to keep your eye on the prize during the time where you're no longer developing, you're trying to get your first customers and raise brand awareness?
Hope this thread helps others too.