How Dropbox grew their business tier by finding hidden B2B users
Dropbox had a lot of consumers using their product, but a lot of those consumers that they were using it for work.
They had a business product designed for these use cases, but how do you know who to target with that messaging as nearly everyone is using their @gmail.com or @hotmail.com emails?
Instead of diving deep into complex data analysis or language models, Dropbox used a simple yet brilliant insight - Follow the Money! 💰
Here's how it worked:
Dropbox noticed many businesses in their target market used American Express cards.
They made an assumption: If a company pays for a service, it’s likely a high-intent business user.
So, they treated every user who signed up with an AMEX card as a high-intent business user.
And voila! This simple strategy led to:
👉 Increased average revenue per user
👉 More users on their business tier
👉 A new customer base for their sales and marketing teams
Now imagine doing that for your business!
At Upollo.ai we have built a more sophisticated and accurate system to identify these hidden business users. We are offering this for free at any scale for people to test out.
This is a very clever and simple way to find hidden business users. Dropbox really knows how to leverage their data and insights to grow their business tier. I’m impressed by their strategy and results. I’m also curious about your system at Upollo.ai. How does it work and what are the benefits of using it? How can I test it out for free? I would love to learn more about your product and how it can help me find more business users for my SaaS app. Thanks for sharing this interesting case study.
We pull in data from events, billing information and more and use that to provide insights on customers who are good opportunities to covert, retain or expand and why that is the case.
You can test it out by signing up for free at upollo.ai, connecting the billing and event systems you use and you will start seeing insights right away.
Happy to have a chat, you can use intercom on upollo.ai to reach out and we can set something up!