How Dropbox grew their business tier by finding hidden B2B users

Dropbox had a lot of consumers using their product, but a lot of those consumers that they were using it for work.

They had a business product designed for these use cases, but how do you know who to target with that messaging as nearly everyone is using their @gmail.com or @hotmail.com emails?

Instead of diving deep into complex data analysis or language models, Dropbox used a simple yet brilliant insight - Follow the Money! 💰

Here's how it worked:

Dropbox noticed many businesses in their target market used American Express cards.
They made an assumption: If a company pays for a service, it’s likely a high-intent business user.
So, they treated every user who signed up with an AMEX card as a high-intent business user.
And voila! This simple strategy led to:
👉 Increased average revenue per user
👉 More users on their business tier
👉 A new customer base for their sales and marketing teams

Now imagine doing that for your business!

At Upollo.ai we have built a more sophisticated and accurate system to identify these hidden business users. We are offering this for free at any scale for people to test out.