How fintech YuLife uses gamification to transform the insurance sector

London-based fintech YuLife is on a mission to game-change the insurance sector by harnessing the latest tech and building a distinct and strong brand with fun and ethics at its core. To learn more about YuLife’s gamification strategy and branding efforts, we interviewed Sammy Rubin, CEO and Founder of YuLife.

Gamification as an insurance marketing tool

A key element of YuLife’s go-to-market strategy was the use of gamification. But what is gamification?

Simply put, gamification is the process of applying gaming principles and methods to other aspects of life. In marketing, gamification strategies are considered to be particularly effective for influencing consumer behaviour because they tap into people’s natural human needs and desires for entertainment, social interaction, competition and rewards.

Inspired by YuLife’s CTO Josh Hart, who is an avid gamer and keen app developer, the company’s founding team decided to challenge the status quo and started questioning:

“What if people turned up at the office and felt the same sense of thrill they feel when playing a game? What if we could make health and wellbeing into a gamified experience that people would enjoy and engage with, leading to a lasting lifestyle change?”

And that’s how the idea of developing a YuLife game app was born.

Read the whole interview: https://www.fintechmarketinghub.com/post/how-fintech-yulife-uses-gamification-to-transform-the-insurance-sector