How focused do you need to be to win over a niche market?
Unless you work in audio, you've probably never heard of Superpowered.
If you've never heard of them, it's not because they're not successful; they are, they were even acquired by Splice in 2020.
The reason why you've probably never heard of Superpowered is because the company's founders, Patrick Vlaskovits and Gabor Szanto, have been relentlessly focused on...
- Attracting best-fit customers, turning down all others
- Building up the value of their development toolkits
- Progressively expanding the size of their market
- Very little else.
It took a few tries, but I finally got Patrick Vlaskovits on the podcast. We talked about:
- The importance of focus, anti-personas, and working within "constraints"
- How 'naming the problem' can create tremendous value for new market entrants
- The role Friends, yeah the sitcom, played in the early days of Superpowered 🤔
It's one of my favorite interviews so far. Listen to it here 👇
https://leanb2bbook.com/blog/anti-personas-patrick-vlaskovits/
