How Focusing on One Painful Problem Unlocked Growth for Me

I learned something this week about finding early users for niche SaaS products, especially in regulated industries like healthcare.

I kept trying broad outreach, but nothing moved until I narrowed down to one tiny niche, spoke their language, and solved one painful problem extremely well.

The big unlock: instead of talking about “features,” I started answering the exact questions people were already asking in the places they naturally hang out (LinkedIn, Slack groups, small practice communities).

Once I focused on their real anxieties — privacy, compliance, paperwork, uncertainty — conversations started happening on their own.

Curious how others here have broken into a niche market. What was your moment where things finally started moving?