How Getting Laid Off a Few Years Ago Led Me Into PLG Consulting (And What I’ve Learned Since)

A few years ago, I was laid off from my Product Management role.

Like most people, I immediately tried to get back into the workforce. I spent months preparing for interviews, refining resumes, and going through hiring cycles.

At some point, I realized something uncomfortable:

I was preparing for companies… but I wasn’t learning anything new.

That realization changed everything.

The Pivot

Instead of chasing another job, I decided to double down on myself.

I went deep into:

Product-Led Growth vs Sales-Led models
Activation and retention mechanics
Monetization strategy
Pricing psychology
Experimentation frameworks

At the same time, I expanded into AI automation — not as hype, but as a lever to scale growth systems and reporting.

I built:

https://product-led-growth.com

At the time, I didn’t even know if I wanted to be a consultant.

Then something unexpected happened.

I landed my first client organically through SEO — without spending a dollar on marketing.

That’s when it became real.

Lesson #1: Don’t Over-Optimize Your ICP Too Early

Many founders obsess over defining the perfect ICP from day one.

From what I’ve seen, early-stage products need learning more than precision.

Start slightly broad.

Let your messaging hit multiple segments.

Watch who resonates.

Then narrow.

Your real ICP reveals itself through traction — not theory.

Lesson #2: Landing Page Clarity Drives Conversion

The SaaS pages that convert well usually follow this structure:

Clear problem
Who it’s for
Outcome-first value message
Why this solution wins
Assurance (risk removal)

Assurance is underrated.

Free trials. Transparent pricing. Support guarantees.

Remove risk → remove friction → improve conversion.

Lesson #3: Pricing Is Always an Experiment

For SaaS, pricing is not something you “solve.”

It’s ongoing experimentation.

You need alignment between:

Value metric
Cost structure
User incentives

I learned this firsthand in my own consulting journey.

When I first started, I was charging $45/hour.

At that time, my positioning wasn’t sharp. My offer was broad. My messaging lacked clarity.

As I refined my positioning, clarified my offer, and focused on delivering structured outcomes, I increased my rate to $90/hour — with client approval and continued engagement.

The work didn’t change dramatically.

The clarity did.

That was a major lesson for me:

Pricing confidence comes from offer clarity.

And interestingly, that shift also changed the type of clients I started attracting.

Even now, pricing remains a work in progress. Consulting isn’t packaged as cleanly as SaaS, and estimating solution cost before diagnosis can be tricky.

But clarity, alignment, and transparency still matter.

Looking to Collaborate

I’m looking to work closely with 5 SaaS founders who are actively trying to improve:

Activation
Retention
Pricing
Offer clarity

In exchange for transparency and collaboration, I’ll:

Audit your growth bottlenecks
Review your landing page and offer
Analyze your pricing and value metric
Provide structured PLG feedback

My goal is to turn these into detailed case studies and shared learnings for the community.

If you’re interested, comment below or DM me.

Let’s build something worth documenting.