How I Acquired Hundreds of Leads with Linkedin Ads for Just $6 CPL?

Hi Hackers! 👋🏻

Let me share with you a case in which we acquired hundreds of qualified leads at an average cost of $6, as well as how we achieved this.

Our product is the heybooster; An AI-powered eCommerce Analytics platform.

Most of our target audience consists of eCommerce marketers with the titles of manager and director.

We used Linkedin Lead Gen objective, the costs were almost always at par.

Now that you have this preliminary information, let's jump in! :)

"Show value before selling."

Outcomes of this case support this sentence.

Our product automatically audits hundreds of points in eCommerce marketing within minutes. We have created an "eCommerce Marketing Checklist" that includes the most important points to be checked in eCommerce marketing.

We targeted eCommerce Marketing Managers directly by laser targeting on both and LinkedIn.

I was worried that the costs would be too high since we're targeting a very niche and fairly low audience size.

Contrary to my estimation, the cost of acquisition, which started at around $8, dropped to around $6 with the optimizations I made on ad texts and creatives.

So how did this happen?

• I didn't try to sell anything to people.
• All I tried to convince them was that this checklist would work.

In this way, we managed to keep the conversion rate around 1% throughout the campaign.

In addition to the above two items, we ensure that the leads we acquire are aware of heybooster by feeding them with drip email campaigns and quality content.

I will be sharing the results of this long-term demand generation process with you in the future.

Lead gen ads or otherwise, I would love to chat with you about any growth project.

Keep in touch!