How I apply Jobs To Be Done to build SaaS
I’ve been applying the Jobs To Be Done framework while building SaaS.
It keeps me focused on what users are trying to achieve, not what I want to sell.
The core steps I follow:
- Define the job users are trying to get done.
- Map the emotional and functional outcomes they want.
- Check if my product reduces friction or adds new ones.
- Adjust copy and features around that job.
It’s simple but powerful.
Do you use JTBD or another framework to align product and messaging?
Applying JTBD to SaaS really changes how you frame tests — it forces you to focus on what outcome the user is hiring the product for.
Out of curiosity — what’s the one metric you’re watching that tells you you’ve truly hit the job your users are hiring you to do?
Congrats on launching! I’m also building my MVP and this is very inspiring. What was the hardest part of validation for you?
Hey Alexandr, it's been a while without posting. So, the hardest part is still finding the way to be compelling. I have virtually no audience. When I post, almost nobody cares. I'm still invisible. Of course, it's a matter of persistence and time. So, let's see how it goes. What's the hardest part for you?