Here are the 5 steps I followed to launch Awesome Info Products
💡 STEP 1: IDEA
When I saw this tweet by KP I found the idea of a "Product Hunt for Info Products" really interesting.
- Many awesome info products are launched daily
- As a consumer, imagine if you could get notified of new info products based on your interests
- Product Hunt covers a broad variety of product categories, but focussing (unbundling) the info product niche might be interesting to many people (creators & consumers)
- Creators of info products are looking for additional distribution channels
- Distribution of info products are inherently dependent on building a community/audience, so what better way to reach your target audience than a dedicated platform
- Info product discovery is difficult for consumers, new products are launched on Personal sites, Gumroad, Substack, Revue, Lemon Squeezy, etc.
📝 STEP 2: DEFINE MVP
Obviously I have to start building this immediately, right? So I started looking for PH clones, and found a number of #nocode options and github repos.
But hang on... Why should I build a full app?
Let me rather follow an audience / community first approach for this product.
The product had to be very "Minimal"!
I decided on only "bare bones" features...
🛠 STEP 3: SETUP
- Share new Info Products
- People can follow & get notified
- Upvote using Likes (or Twitter Polls)
- Show Twitter feed
- Subscribe to newsletter
- Automate newsletter signups
- Send weekly newsletter to subscribers
🌈 STEP 4: CREATE VALUE
- Source Info Products from PH & Gumroad
- Find more sources (not MVP)
- Publish info products on Twitter
- Creators get more traffic to their products
- Followers/subscribers get notified of new products
💬 STEP 5: DISTRIBUTION
- Creators are tagged in the posts about their product
- They would automatically comment & retweet, thereby increasing reach and followers
- Awesome Info Products becomes an alternative channel for creators to publish their info products (wip)
I completed the whole exercise in 2 hours from reading reading the first tweet, and launched an "MVP".
It's a small side project / experiment I'm running for now.
If Awesome Info Products reaches 100 followers on Twitter, then I'll start building a proper app:)
You can follow the progress here: