How I came up with a decent product idea

My colleagues at work got stuck in the endless loop of comparing SaaS tools (in particular HR Tools). Tabs on tabs open, feature lists all over the place, and still feeling no closer to a decision. It was honestly exhausting for them.

So I decided to do something about it and built Sofi. The idea is simple: instead of you spending hours researching, Sofi asks smart, targeted questions to understand exactly what you need and then recommends SaaS tools that actually make sense for your situation. It’s like having a personal software advisor for free.