How I came up with the idea

For years I've been writing on the internet, and trying to grow traffic through SEO. It's the perfect form of marketing. You create valuable content, structure it the right way, and Google helps the right users find you.

But I was always busy with other work and working with a scrappy budget. So a lot of the SEO grunt work fell through the cracks. Things that are important, but tedious. Things like optimizing page titles, writing descriptions, adding descriptive alt text, and setting internal links.

I had always dreamed about having a tool that would just do those things for me. And as generative AI became better and better, it seemed obvious that it was more possible than ever before. So I recruited my longtime co-founder and we got to work building MetaMonster.