How I chose which analytics tool to use.

Very well-written article! I'm glad Pirsch is on your list :)

Your point about not getting enough insight into your visitor's intentions is valid and something we're working on for our next bigger update.

I have never heard of Splitbee. Thanks for the good summary!

Thank you for sharing! Very useful.

Thanks for this very complete review Aleksandar!
Just a small thing I spoted in your article: Plausible costs $9 a month, but you wrote "charged $108 for an annual subscription". You get two months free if you take the annual plan so what you meant to say is $90 instead of $108.

Thanks for sharing. Good read!!

Whats about "big" event-based analytics like Amplitude or Firebase Analytics?

We are using Onduis.com, they made it simple to share data, and they're GDPR compliant

Did check Umami.is?

Great rundown of analytics tools! Another tool to check out if you care about privacy is Simple Analytics. I've been a happy users since a few years back!

Thanks, nice overview, just recently have been discussing the alternatives of GA tools, and looked closer at Matomo as well. It seemed to me that Matomo gives the old good taste of Universal Analytics while Google is moving itself towards a more analytical GA4. And users are resistant because it takes so much new to learn.
But the issue with GA, as far as I get it, is not only usability but also threshholding or sampling.

Great summary!