In August 2019 I took the lead on posting to the Indie Hackers Twitter account from a community perspective. I do about 95% of the tweets that go out.
I'll tell you the truth. I was worried at first. Maybe I would post the wrong thing. Or make some stupid mistakes. I was apprehensive about representing the Indie Hacker brand. 😬
Turns out it's been alright.
I'm pleased with the progress, I haven't measured it against anyone else, but I did a talk on it recently, so I thought I'd share how I've done things.
I went into Twitter with a pure community focus.
It matters how you look at something. I threw my so called 'marketing hat' far away and focused in on what I could do to help the community. I didn't want it to be about 'marketing' and pulling people into the Indie Hackers websites.
I decided I would reflect the Indie Hacker community from here onto Twitter. I had a vision of conversations, people helping one another out, ideas being shared, people being connected, and (new) voices being amplified.
I wasn't sure how, but that was the focus in my mind.
I wanted people to feel the Indie Hacker vibe on Twitter, so that whenever they do end up deciding to come over here then they'd feel right at home.
Clicks, conversions and traffic was something that I decided not to measure or focus on at all. I have no idea how much traffic Twitter drives. It doesn't really matter to the work I'm doing.
Over time I found a flow in certain types of Tweets, as follows.
I love asking questions. And from a community perspective it's a great 'social tactic'. They are such a great way to get people talking.
In communities we want people talking, that's where the magic happens. I felt this was an ideal way thing to do on Twitter.
Questions, when asked in the right way are magical, they are:
Once you start looking for questions, it's hard to stop. Like really hard. My inspiration has mostly come from:
If I have an idea for a question, I write it down, otherwise it just disappears from my brain. I have a notepad, Notion and Whatsapp messages with ideas. It's messy, but it works and my list just never ends.
Some times it's ok to let your hair down and post fun Tweets. Here are some examples.
The focus of this is to stop trying to just bring people away from Twitter and deliver or summarise the info within.
Usually I do my best to tag people in, either within text or within images. I also do my best not to link back.
This is a more polished version of the above. I'm not convinced the extra time spent doing the image makes a difference, time will tell.
I love it when people write posts on Indie Hackers that are designed to turn them easily into Twitter threads.
It's also super helpful when people use headers or bullet points. I'm highly more likely to tweet them out if this happens.
When Covid-19 came around things got a bit depressing. I wanted to do something for indie hackers. And this is what I decided to do. Most days I put out a random tweet of kindness, based on active member contributions.
I know some of these have led to direct sales and leads. But it's not just about that. The more we can highlight the work of indie hackers the more we can learn from one another.
Sometimes I'll give some guidance when people ask. To give them the best chance of success. That's what happened in the tweet below.
It's been great fun.
Indie Hackers has grown a lot in the past 10 months. It was hard to find good content to show case at the beginning, now I am a bit spoilt for choice.
👩🏽🏫 Study your people
👍 Deliver value where they are
📈 Start small, experiment and improve over time
🎨 Be creative
👀 Pay attention to layout, structure is importatn
🏆 Pack in value
✋🏼 Take off your marketing hat
🤷🏽♀️ Don’t compare yourself to others
🥳 Have fun!