How I doubled my conversion rate on my landing page

Before, 1 visit = $1 of revenue, now 1 visit = $2

I didn't code the template myself, I used Carrd (like for all my landing page)!

I totally agree with you, it's a waste of time (even if it's fun).

But even with a template you still have a lot of improvements/tweaks to try.

Before: 1 visit = $1 monthly revenue

The best way to know for sure what works and what doesn't is to split test. That said, I can offer a bit of advice based on what typically does and doesn't work for most landing pages.

First, I would explore some different headline options. My first thought was that your product was some sort of page speed tool like a caching or image optimization plugin. Also, you need to be careful with yes/no questions because it's too easy for people to give the answer you don't like.

I think that you could be doing more with the hero area. It's good that it has some white space and the headline is nice and big, but you could add a bit more to grab attention and pull visitors deeper into the site. You could make the top nav smaller if you need the space to add an image, CTA and/or kicker above the fold.

You have some good social proof, but it's a bit hard to read in its current format. Plus having the whole threads makes them a bit long. I would try to pick out the best of what's there and include who said it instead of blurring that info out. If you're concerned about it, you can reach out and ask permission to use it on your site. If they already publicly endorsed it on social media I don't see why they wouldn't agree.

I have some additional thoughts, but they would be better to test when you have the traffic and/or are more nitty-gritty details. If you want, let me know and I'd be happy to share them with you.

What's your landing page?

Don't think of optimization of you don't have some consistent traffic. I guess you should find ways to bring eyeballs first and optimize afterwards

Sure, you can find my email on my profile (or use Twitter!)

Thanks man!

80% of the job had been done by Carrd tho 😅

Yes, it solves the "is it a free product or is it a SaaS". It removes a small anxiety

Thanks!

I got feedback saying the exact opposite 😃
At what are you at?

Interesting, where would you put it?

(I have a button right below the headline for now, which redirect to pricing)

I use plausible

Of course J4 🙂

No, I don't :/

I don't have enough traffic to test each change separately or to do a proper A/B testing campaign on a month