Working as an employee was always a backup plan.
I wanted to work on my own projects, whether as an artist or an entrepreneur. But it took me half a lifetime to figure out how to achieve the modest freedom I currently enjoy.
I must have tried to break free thirty different ways before finding the solution. I tried working part time - 4 days a week, 3 days a week, 2 days a week, I tried borrowing money to quit my job, I tried using breaks between contracts, mortgaging future tax bills against short-term freedom, abusing stimulants to work every hour of my spare time; anything I could think of to build momentum behind something I owned.
Context-switching is a killer. When I had a well-paid but demanding part time job, all my side-project momentum was destroyed on a weekly basis when I would return to the pressures of my day job. If I had breaks between contracts, the stress of needing to find another would cloud my creative faculties.
I needed to focus full-time on whatever I was building, without being interrupted week-to-week or at some point in the future when money problems could no longer be avoided.
But for years I was trapped by the success of my backup plan. I was making money but I wasn't free.
Ten years into my "career" I could sustain rent payments on a Shoreditch loft on a 2-day-a-week contract.
Mostly.
Sometimes I'd be taken off-guard by a large bill and have to take on extra work Usually this would mean full time contracts during which I would avoid taking vacations because the price of a day's work was so high. I'd keep going until I burned-out. Then I'd have a forced-hiatus where I wasn't earning anything.
I was in the Middle Class Trap. The more I earned, the more I spent, and if I stopped earning, my lifestyle would drown me. I had credit cards because I knew I could pay them off. I could always take take another contract.
I didn't understand how some people were able to devote their lives to some idea.
Then one day somebody explained it to me.
"It's almost impossible to be an entrepreneur if you have to work for a living."
If you need to work to survive, it's extremely difficult to build a business. I can't deny that many people manage this, but it's easy to be distracted by the occasional, unrepresentative rags-to-riches story, when so many of the most successful entrepreneurs achieved their success by not having to work for a living.
Yes, success doesn't come without a tremendous amount of hard work, talent, and luck, but for the chance for any of those factors to matter, you can't be living paycheck-to-paycheck, or mortgage-payment-to-mortgage-payment.
When I learned about the Middle Class Trap I had a lot of credit card debt and extremely high rent payments - not to mention renting a studio and paying an expensive gym membership.
It should have been obvious why every time I tried to break out, I'd be haemorrhaging money on these debts and bills, so my runway was almost non-existent.
To break free, I realised, I'd need ease back on my expensive lifestyle.
I was in my late thirties so I set myself the goal of cutting my costs and clearing my debts before I was forty. I won't go into the specifics of how I achieved this - I was lucky in many ways - but I had to make sacrifices. Despite my current (modest) freedom I'm still in an austerity mindset several years later.
But it's not that hard really. When you have a lot of money coming in it's tempting to buy "fancy" versions of the things you need, but there's no real difference. I bought a dining table set a few years ago which was made to order in Italy but I could have had something functionally identical for a twentieth of the cost. I used to buy my shirts in Selfridges but TK Maxx (TJ Maxx to Americans) has things that are just as nice for, again, a tenth of the price.
I don't want this to come across as a condescending "poor people should learn to manage their money better" lecture - nobody manages their money better than those with very little. It's more that I personally didn't understand money properly so I used it the same way as when I was poor, substituting cheap versions of things I needed with unnecessarily expensive versions when I should have been using this extra money to buy back my time. Don't get me wrong, I thought that's what I was doing by going part time and taking breaks, but it took me a long time to realise that I couldn't have my cake and eat it too.
Beyond the obvious (longer runway, capital, cashflow) the biggest advantage of being debt-free and having minimal expenses is that now those early sales actually mean something.
A $20 sale is no longer some negligible fraction of my contracting rate, it's a meaningful contribution to my monthly bills.
This is profoundly motivating.
My revenue growth doesn't have to be compared to the interest rates on my credit cards, it's all money I get to use.
I'm a hard-line kinda person when it comes to experimenting with my life. You might be able to achieve things in a more flexible way, but here are my rules in case you're a weirdo like me.
RULE #1: No contracting.
Or, more specifically, no selling your time. I know I can sell my time for a lot, but if I do that, the capital value is all kept by my employer and can never grow to my advantage. If my time is worth that much to some app startup, then it must be worth that much invested in my own business.
RULE #2: Don't spend money you don't have.
When I was 13 my dad let me borrow from my "grandad money" to buy an Amiga before I'd saved up enough to pay for it with my paper rounds. This set me up with some very unhealthy spending habits. If I knew I could earn enough money I'd then buy something on a credit card (or otherwise commit to a large purchase) to get it sooner. This backfired when I ended up quitting a job or not getting paid for work I'd done.
So now I wait.
Which sucks because I really want one of those new MacBook Pros.
Awesome post Michael. I can relate.
I actually wrote up my experience recently which is similar to yours. I really struggled with being able to work on a business while working as well. I'm sure it can be done, but it's probably an exception rather than the rule.
I'm going to follow your journey. Best of luck.
https://www.activeexperiments.com/my-first-day-as-a-full-time-indie-maker/
Appreciate the financial transparency Tom! Thank you.
Hi Tom, I just finished your post, and wow you're brave.
I've quit cold-turkey to start a business before, just like you, with a crucial difference:
I didn't have much savings at all, and I found that being able to work full-time on my idea and dedicate my full mental bandwidth to it was completely nullified by the financial pressures of burning through my savings.
So now instead of dividing my attention between my startup and my day job, I'm dividing my attention between my startup and my dwindling savings account.
I ended up having to look for a job again pretty quickly.
It only finally worked when the Covid lockdown happened, I was laid off from my job, and I used unemployment income + Covid relief supplementary income to bootstrap my business from $0 to ramen profitability.
I've bookmarked your blog and will be following your journey closely.
Best of luck!
Thanks Jay, ramen profitability is the goal - so glad you've made it. 1 week in and I'm really enjoying the feeling of having consequences again. I can appreciate how it must start to feel as the buffer starts to thin. Thanks for the support.
Great post. Some years ago, in 2018, I discovered the financial independence community through Mr. Money Mustache. It transformed the way I dealt with my finances.
We now save about 50% of our income (day job) and I took last summer off. I'm focusing on building the lifestyle I want now and don't have to worry as much about financial runway.
I think FI is a revelation, so much so I did a talk about it likening it to financial design patterns for developers.
Hey Kamran, thanks for the video link - I'm having a look/listen now :)
Wonderful, I plan to give an updated version in June if I'm able to. I have a few revisions including focusing on the design pattern aspect more based on feedback so let me know if there was anything confusing or you wished I covered more. 50 minutes is such a tight timeframe to tell a story + inject learnings!
I was half-watching (it was quite long!) but I think I'd mostly like to understand the 4% withdrawal thing better.
Also, realising that I needed to multiply recurring "small" expenses to understand their real impact was a big step for me a few years ago and I built tools to help me internalise this fact, but I've never really come up with a generalised UI that could work for somebody else!
Have you looked at Summit? There's a "Personal Financial Plan" tutorial video.
Thanks! I'll note that for my next version of the talk. I haven't checked out Summit but I will now. 🙏
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I can really relate. I think saving is the hardest thing I have learned. It's so difficult to know if you're spending too much, or allowing yourself little rewards to cope with how hard it can be to make it. Finding balance is key.
This posts hits home...
I've a comfortable consulting business, however it's still selling time for money. And I'm devoting time to this business instead of working on my plans to get a product-business going.
It's mind blowingingly hard to not take on client work just because it's so lucrative. However, it's not freedom.
I enjoyed this post a lot.
Such a riveting read!
I find, personally, that this cuts both ways.
Yes, if you cut your costs, every dollar matters more and adds that much more to your motivation, but I find that it's very easy to be satisfied/inflicted with Arrival Syndrome if your burn rate is low.
I've lived in Southeast Asia before, and by ~$1-1.5k MRR I already felt the strong urge to relax, kick back, sit on a beach all day with the ladies, etc., because my basic expenses are all taken care of already at that point, and more.
Compared to now in Los Angeles where my MRR is multiple times more but I just can't justify relaxing, which spurs me on further and motivates me to keep growing and building.
Also I definitely agree with your "no contracting" rule. It's such an easy temptation to fall for, but truthfully you're taking yourself further and further away from your goal if you keep giving in.
Arrival Syndrome isn't a term I'd heard before but I definitely hear where you're coming from.
I know Steve Jobs said "stay hungry" but I'm not sure how healthy it is to force ourselves to work through this kind of urgent financial stress and pressure (and I doubt Jobs was ever truly at risk of going actually hungry!).
My sister works in mental health and when, at the start of my latest journey, I indicated my intention to remaining in this high-intensity state for months on end, she warned that this is not a sustainable way to live and should be used sparingly.
For me it becomes less about the temptation to sit back on the beach, and more about avoiding the tasks that I fear. When there's enough money it's hard to force myself to risk apathy or rejection by reaching out to leads.
When I was 21 I was paralysed by these fears. I had a small inheritance sitting in a bank account (my "grandad money") and the knowledge of this safety net made it impossible to motivate myself to risk the rejection of picking up the phone when I needed a job. After trying to give the money to my parents (they refused) I used it to move myself and my band-mate to London and soon burned through everything. Only in my desperation, once I was truly broke, did I ask for a friend's help. He called a recruiter, ended up pretending to be me, they called me back to follow up, and I had a job by the next week.
If I had only known what I now know, I might have been enjoying a small passive income from 20 years of compound growth by now, and might have been free a lot sooner.
I feel like there must be better forms of self-motivation than pushing your face to the fire. I try to do it through my weekly reporting but I'm open to other suggestions...
(Haha, I just found a historical investment calculator and it wouldn't have been all that much by now, to be honest!)
Wow... what an amazing story. I love the honesty and the growth! Thanks for sharing, Michael.
Solid post and rationale.
I’m big on the whole financial independence mindset and went all in a couple of years ago when I was previously in the middle class trap.
I’m now a couple more years away from hitting financial independence, I hope to build something that will allow me to switch in to this from full time work when the time in right.
Having recently done some freelance work I deeply regret having taken it on when I know I could have used the time towards my own thing
Congrats! What is your definition of financial freedom? I mostly ask because there's so many different perspectives on it.
I guess for me it means being able to work on my own projects full time and not having to sell my time.
Plenty of people here are working on their own projects full-time with zero financial worries, including myself, but I'd content that's very far from "financial freedom," though it's definitely a clear level above being employed/contracting.
Maybe we should call it "Full Time Freedom". Or should I be using "Ramen Profitability"?
Haha, I'd say "having control over your time," but that's quite a mouthful.
But deriving income from a product business is definitely superior to deriving income from active work.
It's an enviable position to be in.
But the next level is not having to work for a living. Still a way off...
On reflection I think I was definitely mis-using the term. I've updated the title to be more accurate.
I always feel Indie Hackers shouldn't use Macs. Apple feels like a big cult to me.
A good laptop with Linux is cheaper, freer and definitely more independent.