I feel a bit disappointed, but also a bit hopeful. Disappointed because I wish I had more traction and growth (only around 40 subscribers so far). Hopeful because I find that I do enjoy creating each weekly issue.
I decided to start a curated newsletter because of two reasons:
I shipped my first issue of Small Tech Business on August 28th, 2020 - almost exactly 2 months ago. I shipped it with 0 subscribers 😅. I shared it on IH and I think Reddit and in total it got around 70 views.
It wasn't until my 3rd issue (Sept. 10th) that my newsletter actually landed in someone's inbox. I had 1 subscriber - they opened it and had a couple click-throughs! 💌
Over the next 7 issues I have been able to get my subscriber count to almost 40. I am encouraged that I get over 50% open rate on average and quite a few readers seem to be enjoying the content and they often have multiple opens and clicks.
I have found that sharing my curated newsletter issues via IH or Reddit posts isn't a great idea because forums like IH are already a form of curated content. Instead I have created a Twitter account (@SmallTechBiz) and I only post once a week with each issue. I do tag the authors and creators and that does help grow my audience a bit.
My logic around this is:
I hope I am able to continue to grow my newsletter, as I find I am much more motivated when I get new readers, positive reinforcement is one of the most exciting part of being a creator for me.
I think the main thing I will focus on is managing my time well around this project. In early issues, I would spend around 6-8 hours. As I have gotten more comfortable and focus, I have gotten it down to about 4 hours. It has been a lot easier to refine the process after 10 issues, and I want to continue to do that as it will make it easier for me to continue this project long term.
This was a bit of a brain dump, but thank you for reading!