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How I found the right blogging platform for my startup

Hey Everyone!

My start-up Typogram will soon have a preorder launch. One of my goal for this launch is to have a proper blog in a sub-directory URL like "/blog." I have been searching for a while for a the perfect blogging solution. Thought I can share here in case my journey helps and if anyone else is looking for an easy, SEO friendly option for their blogs.

I went through a bunch of options, including Substack, HashNode, WordPress, Ghost, Jekyll, and Publii, and compared them head to head against my requirements, and wrote them down in a chart based on:

  • Good Editor Experience

  • if There is a Newsletter Sign up Form

  • SEO (I'm looking for subdirectory hosting, which is better for SEO)

  • Static Site

Coming from a design background, creating HTML/CSS web pages came relatively natural to me, or at least when compared to other programming skills. I spent lots of time trying to break away from my comfort zone of static web pages and learn dynamic programming languages. My first attempt years ago was WordPress; I learned how to set up MySQL databases and write PHP code. Later years, I embraced Vue.js and built dynamic sites with front-end frameworks and API endpoints. The static blog is hassle-free to host in any sub-folder. The common denominator of all server environments is a static site server. WordPress, which is built with PHP and MySQL, can be hosted in a sub-folder as well, but only when the server supports PHP and MySQL.

My main app is hosted on Firebase, which means a sub-folder from my main app’s server will not accommodate WordPress. The same problem goes with Ghost, another competitive option. A static blog is suitable for any use case and the safest bet. In the end, I choose Publii, and I'm pretty happy with my choice so far.

This was originally published as a longer post in my newsletter. You can subscribe and follow my journey if you feel like!

👉 https://wentin.substack.com/

posted to Icon for group Building in Public
Building in Public
on March 9, 2022
  1. 1

    Highly recommend an edited or copy/paste post to your Medium profile if nothing else, just for the free PR and exposure Medium offers. I see you are already using Publii/Substack and there are a couple of benefits too, however your audience for Typogram is likely hanging out on Medium already.

    When are you planning to launch Typogram? 😎

    1. 1

      yes, I heard medium is very good for SEO! thanks for the tip, Sair!
      and hopefully in the next few weeks once I wrap up this product video.

  2. 1

    I like publii so far, pretty easy to use!

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