How I gained 1,100 subscribers in 14 days without spending a dime, and a 53% open rate

Hi everyone – I’ve recently been building a weekly business newsletter called Pulse of Progress and got my first 1,100 subscribers in just 14 days!

The best part? I used zero paid ads. All of my subs were completely free!

Here’s how I did it.

But first, let me provide some context…

For the last 6 months, I’ve been testing out different side hustle / business ideas. I have a running list of ideas that I test on forums like Reddit and Indie Hacker to get a pulse on what the public thinks. In my opinion, this is one of the best ways to validate an idea before investing any money or serious time into it. If it gets some traction or interest in the first few days, you know you have something. If not, its time to move on.

I start by generating some interest on social platforms and freelance websites (side note – I’ve come up with a method that helps me do this and get tangible results. So, if this is something you want to learn more about, let me know. I’ll make a post around this too). It’s an approach I’ve developed and tested over the last year with other ideas, so I just do the same with all other ideas I want to test / validate in the future. I want to see results fast, not waste time on non-value add activities.

Here are some of the business ideas I’ve tested:

1. Newsletter sponsorship marketplace – created a platform connecting newsletter businesses with potential advertisers. The marketplace allowed the businesses to post their content and advertisers to find and book ad slots
2. AI based email marketing optimization tool – developed an AI tool that analyzed email marketing campaigns and provided optimization suggestions to improve open rates, click-through rates, and conversions
3. Remote language exchange facilitation – paired individuals looking to learn each other’s languages and facilitated their language exchange sessions online

I shut all of these down. I couldn’t get the momentum I wanted or hoped for to consider them a success. The AI based email marketing optimization tool went viral on Hacker News and Indie Hacker, but it was because I was able to generate some hype around it for a short period of time. But the hype faded fast…real fast. I had about 100 people sign up for the service. As for my other businesses, I had a few signups here and there but nothing worth keeping the business alive and investing more of my time into it.

Something I want to call out at this point: all of the businesses I tried starting in the past were bootstrapped. I never used money I made from the sale of my other businesses. I sold one business (a virtual event planning business that took off during the pandemic. We organized and managed virtual events, think webinars / workshops / conferences, for specific interest groups and professional communities). I never touched the proceeds from that sale to start the company I currently run. The reason I bring this up is because I think your business, regardless of what it is, needs to stand on its own. If it couldn’t, I knew it was time to move on. I didn’t want to give myself a false sense of hope that it would work by continuously throwing money at it.

The reason I started a business newsletter…

A newsletter was perfect. It was easy to start and required no money to get it up and running. The purpose behind the newsletter was centered around the idea of creating something that informed and educated people but was entertaining to read. Reading in general, news or not, can sometimes feel like a chore (at least for me). This was the opposite. This was something you genuinely looked forward to reading, the things that influence your world and the decisions you make on a daily basis.

The biggest issue I had with everything else out there was that the content was around things I didn’t care about. Not to mention it put me to sleep half the time. And that’s when it hit me – create a platform that genuinely helped people stay ahead in this information heavy world. Filter out the nonsense, deliver on high-value content.

The test phase…

I spent a couple hours looking up any Facebook group that was related to starting side hustles, escaping the 9-5 grind, online businesses etc. Once I came up with a small list of about 8-10 groups, I spent the next few days posting about the newsletter. One caveat for me when looking for which groups to post in: they needed to have more than 50K users. I wanted my posts to have some reach and didn’t want to waste my time in groups that were smaller and were barely active. I also designed some GIFs (I drew inspiration from the early Milk Road days when they posted funny GIFs / memes about their newsletter all over social media) but that didn’t work. Like at all. So, I shifted gears.

The first day, I posted about the newsletter in 8 different groups and got about 45 subscribers the next day. Over the next two weeks, I spent a couple of hours each day making similar posts within these groups and tried finding other groups I can post in. This proved to be successful. Making consistent posts got people engaged and subscribing to the newsletter. It was starting to gain some steam. And this is what lead to my first 1,100 subscribers in the first 14 days.

Why this worked…

1. Value creation: The best ideas appeal to what people want, and more importantly, need. It helps solve a problem. And in this case, people want high quality content that helps them make informed decisions, educates them along the way and is a joy to read.
2. Helps identify trends before they happen: Understanding emerging trends and market dynamics is crucial for staying ahead. This knowledge allows people to adapt quickly, innovate effectively, and capitalize on new market opportunities.
3. Sparks innovation and creativity: Exposure to different perspectives and new information sparks innovation and creative thinking. Staying informed about global trends, tech advancements, and industry breakthroughs inspires new ideas and approaches.

Things to keep in mind…

What I’ve realized is that you want your ideas to generate a “natural pull” from the world. It shouldn’t be something you “push” onto people. Trying to convince people they need something that doesn’t help improve their lives or satisfy a need is a waste of time. Listen to what people want. And build from there.

I’ve had multiple profitable businesses and the common theme between them all is that they cost me less than $100 to start and get product / market fit. I won’t lie, sometimes I let my ego get in the way when I put an idea out there and it got rejected. And trust me when I tell you, that’s happened more often than I’d like to admit. I spent way too much time and money putting something together even when I knew it wasn’t worth pursuing.

How does that saying go…the one about Thomas Edison and his attempt at building the first light bulb after trying and failing 1000 times. “I haven’t failed. I just found 1000 different ways how not to build a lightbulb.” And that’s just it…who cares if the idea didn’t work. Hate to break it to you, but most will. Instead, focus on the skills you’ve picked up and learned along the way while building this business and apply it to the next.

Anyways, I hope this post helps at least one person grow their business, subs count, social media presence. Now that I’ve grown my audience to over 10K subscribers organically, I’m looking into using paid ads to grow even more from here. The problem is I have no idea how to do that! So, if anyone has any tips or tricks, I’d love to hear them.

Good luck my friends.