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How I get 1-2 SaaS ideas every 2 days (& how you can too)

I get at least 1-2 SaaS Ideas every 2 days. In this article, I will share how I brainstorm these ideas and how you can replicate those.

Let's get into it:

Here are 5 ways I brainstorm ideas:

1. Following the first principles technique

Used by Elon Musk a lot to reason. You question the most fundamental thing and reason upwards.

This needs out-of-the-box thinking.

James clear has explained the first principles quite beautifully here.

It also might be the single best approach to learn how to think for yourself.
So, connecting this to the SaaS world.

See around yourselves. What are the things people say that can't be possible? Can you reason up?

Is there any roadblock that people seem not to solve anymore?

Question the most fundamental thing.

2. Follow your curiosity

Just explore the internet. Reason. Question things that you see.

Brainstorm why a product was so successful and why a certain product failed to get traction.

It is in curiosity that you will develop this unique skill of generating more ideas.

3. Take a famous business model and apply it to a whole different industry

Eg:- A deal's marketplace platform like Appsumo & Pitchground is quite famous in SaaS Industry.

Take this model and try to replicate it with other industries.

Here's how:

  • In place of SaaS deals, can you replace it with some other thing that you care or know about?
  • It can be an asset as long as it provides value. Where people can buy and sell it on a marketplace.
  • List down the assets you can think of and try to connect with this model.
  • This is how you can connect the dots of a highly successful business model and replicate it to a whole new niche.

Let me know if you try this experiment. Be sure to tag me :)

4. Brainstorm what problems you face within your profession

This is one of the best ways to generate SaaS Ideas.

What do you do daily? Are there any problems you face that put you off for a while?

Have you tried to look for a solution to it? Scratch that itch.

Creating a SaaS that revolves around your own skillset and profession can be very rewarding.

The product feedback cycle can be really seamless in this case. I can vouch for that as I am in the same situation right now.

Just jot down whenever you face something that blocks you.

5. Last but not least - Famous places on the Internet

Places like Product Hunt, Shopify App Marketplace, Bubble App Marketplace, WordPress Plugin Marketplace, Google Workspaces.

Such places are gems to find out new ideas for your next product.

For Example, Here's how you can find ideas on Google Marketplace:

  • Go to Google Marketplace
  • Search for topics/use cases where there are no to only 1-2 add-ons.
  • Read the reviews & gauge the demand.
  • If you find more than 70-80% of negative reviews + people asking for something, you have got the idea.
  • Build your product alongside

This is how I am able to get 1-2 SaaS Ideas every 2 days. I jot them down into my notion doc. Have prioritized according to a lot of factors.

Jon Yongfook, Founder of Bannerbear, had previously shared a Startup Idea Evaluation Sheet so that if you have a ton of ideas you can prioritize it. You get a final rating of each idea and then you can think which one to pursue.

I took that sheet and improvised a little bit more and made it more dynamic with regards to the rating.

Here's the Google Sheet. You can make a copy of it.


Getting business ideas is difficult. You might have a lot of tech and marketing skillset at your disposal, but if you don't know what to work on, then that's a negative.

Brainstorming business ideas are difficult. I hope these 5 ways will help you generate some ideas for your next startup.

I am building 2-3 SaaS projects this year with @rishabh_garg

Be sure to follow me on Twitter as I share my experiences of the ups and downs of this journey.

Thank you for reading.

posted to Icon for group Ideas and Validation
Ideas and Validation
on February 17, 2022
  1. 2

    Nice post. Thanks for the Google Sheet ("Hair on Fire", good one!).

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