Most "SEO" advice still optimizes for the old blue-links Google. But a growing chunk of my traffic now comes from people who never see a search page — they ask ChatGPT, Perplexity, or Google's AI Overview and get an answer with my page cited. Optimizing for that (people call it AEO, Answer Engine Optimization) is different, and honestly easier to win right now because most people aren't doing it yet.
I'd be careful treating this as an optimization opportunity too quickly.
The interesting question may not be how to get cited by AI answers.
It may be what conclusion deserves confidence if those citations start driving traffic.
Those sound similar, but they can lead to very different decisions about content, distribution, and what signals actually matter going forward.
I wouldn't make that call casually from the current data.