3
2 Comments

How I got 100 newsletter subscribers

It's simple to understand but hard to execute imo.

  • first and foremost: I write good content that provides value to a well defined niche. I have 2-3 people proofread it. I put myself in the shoes of the reader.
  • Then I got about 20 subscribers from friends, family, and co-workers. I asked them:

"I started a blog about mental health. Can I add you to my email list? You can always unsubscribe later no questions asked".

They all said yes.

  • Then I shared my newsletter to relevant communities on Facebook, Reddit, IndieHackers, etc.
  • This is an extremely delicate process. The content cannot feel like self-promotion. It has to provide a lot of value, fast. The content has to feel like a member of that community wrote it. And in most cases I am a genuine member of that community. Use their language.
  • It helps to engage with people who comment. This keeps the content high in the facebook feed ranking, encourages people to view your content more than once when they return to respond to your comments etc. And also helps you to learn more about your target audience which is probably most important

It's an iterative process that takes lots of time, took me about 10 weeks. You can check out my latest newsletter here: https://mentalhealthexercises.substack.com/p/0006-socratic-questioning

Feel free to ama :)

posted to Icon for group Newsletter Crew
Newsletter Crew
on January 10, 2021
  1. 1

    "I started a blog about mental health. Can I add you to my email list? You can always unsubscribe later no questions asked".

    This is a nice, low-threshold hack to get going! I'll steal this.

    1. 2

      haha yup, please do!

Trending on Indie Hackers
I built an AI that turns an idea into a live business in under 10 minutes. Here’s what 1,000 launches taught me User Avatar 76 comments I built a web-based vector editor from scratch and integrated an AI Agent. Need just ONE beta tester! User Avatar 70 comments Building Noodle, a keyboard-first REST client for the terminal User Avatar 31 comments "Looks Good to Me" Is Quietly Killing Your Feedback Loop User Avatar 28 comments Launched 580 landing pages in 1 week. Solo. No team. User Avatar 18 comments I built a competitor monitor for indie founders User Avatar 14 comments