How I got 300 daily visitors and 10K indexed pages without paid ads — building RaceUp

Hey everyone 👋

I started building RaceUp 2 months ago to solve a simple problem:

👉 There’s no single place to discover and register for sports events (trail, marathon, triathlon, cycling) in French-speaking markets.

So I decided to build it.

You can check it out here: https://raceup.org

🚀 Current traction (after ~60 days)

• ~10,000+ pages indexed on Google
• ~300 daily organic visitors (SEO only)
• 20,000+ events aggregated
• 1 paying organizer using the ticketing platform
• 100% bootstrapped (no ads, no paid acquisition)

🧠 What worked so far

1. Programmatic SEO (big driver)

I generated thousands of pages targeting long-tail searches like:

• “trail [city]”
• “marathon [region]”
• “event [sportType]”

Each event = 1 SEO landing page.

To bootstrap supply, I also did some light scraping + aggregation to surface existing events that weren’t well indexed or centralized anywhere.

This allowed me to:

• Quickly build a large, useful catalog (~20,000 events)
• Capture SEO traffic early
• Provide value before onboarding organizers

2. Fast indexing strategy

• Clean internal linking between events
• Sitemap + auto-updated
• Pushed pages fast via Google Search Console

Result: thousands of pages indexed in a few weeks.

3. Simple but scalable stack

• Nuxt.js
• Supabase
• Vercel

Optimized for speed + SEO first (not over-engineering).

4. Aggregation first, product second

Instead of waiting for organizers:
→ I imported ~20,000 events to create supply
→ Now I’m layering ticketing + monetization

💸 Monetization

I take a commission on ticket sales (organizers use RaceUp to manage registrations, payments, extras, QR check-in).

Still early, but first client validated the model.

🤔 Where I need help

I’m now thinking about go-to-market and would love feedback:

• How would you convert event organizers at scale?
• Would you double down on SEO or start outbound (email/calls)?
• Any ideas to create a moat vs generic event platforms?

🔗 Building in public

Happy to share more (SEO structure, pages, scraping approach, growth tactics, etc.) if useful.

Also considering opening a public roadmap soon.

PS: Posting here is also part of my backlink acquisition strategy 😄 curious to see how much it helps SEO over time.

#buildinpublic #seo #saas #marketplace #sports