Hey newsletter crew :)
Back in December, I launched a writing + marketing newsletter. It wasn't a ceremonious launch, and I had no existing audience to leverage–so it truly was a ground-up project.
A few minutes and a couple Reddit posts later, I had hit 70 subscribers. Two weeks after that, I passed 100. I know, not huge numbers, but pretty exciting for a start.
The numbers: 110 subscribers, 50-70% open rate 1 month after launch.
What I've done so far: Spent a couple hours on Reddit. That's it, because life's been busy! In general, I think the ROI is good so far.
The crazy thing: You don't need many upvotes to bring in subscribers. I had a 20-upvote post bring in more than 50 subscribers!
Here's a framework I've created + used for getting subscribers from Reddit:
Find 5 or 10 subreddits relating to your newsletter topic.
Spend time in those subreddits, and be helpful in the comments. Build some karma + respect. This can just be an hour of your time!
Write a couple helpful posts. This is the important part. Write something that'll provide serious value. Ex: In a real estate community, you could do:
The exact YouTube strategy I use to bring in 10 leads/week
The key with posts: Titles are super important. Use numbers, make it interesting, and don't sound self-promotional. At the end of your post, include a link to your newsletter.
If you do the above, you'll have earned yourself a hundred (or thousand) subscribers for some pretty minimal work. I'm curious, has anyone else experimented with Reddit and seen similar results? It'd be cool to hear others' experiences.
P.S. My newsletter is called Bullet Points. Once a week, I send out and thoughts on marketing and writing better. If that sounds interesting, you can subscribe here.