How I got my first 100 users in 20 days by targeting one specific AI model ($0 ads)

Hey Hackers! 👋

I've been a long-time lurker here, reading about everyone's MRR milestones. Today, I finally have a small win of my own to share.

I launched my project, Textideo, about 20 days ago. Yesterday, I crossed the 100 registered users mark.

I know 100 users isn't a "life-changing" number yet, but considering I spent $0 on marketing and entered the incredibly crowded AI Video space, I wanted to share the specific strategy that worked for me.

It wasn't about "posting everywhere." It was about targeting one specific keyword.

The Problem: Broad vs. Niche

Initially, I wanted to position my site as "The Best AI Video Generator." I quickly realized that was a mistake. I was competing with Runway, Pika, and huge VC-backed giants. My generic landing page got zero traffic.

The Pivot: The "Long-Tail" Strategy

I noticed a trend: People aren't just searching for "AI Video Generator" anymore. They are searching for specific new models that they read about in the news but don't know where to find or how to use.

I saw a surge in interest for Google's Veo (VideoFX) model, but most search results were just news articles from TechCrunch or Google's corporate blog. There was a lack of "hands-on" platforms.

So, I decided to build a dedicated landing page just for this model.

What I did (Step-by-Step):

1. Created a "Wiki-Style" Model Page
Instead of sending traffic to my homepage (which confuses users), I built a specific page for the Veo 3.1 model. I optimized the page for keywords like "Veo 3.1 specs," "Veo examples," and "AI video model comparison."

I focused on value first:

• I displayed curated examples of what the model can actually do.
• I listed the pros/cons of this specific model compared to others.
• The Result: Google started indexing this page much faster than my homepage because the content was highly relevant to the search intent.

👉 You can see the page structure here: Textideo - Veo 3.1 Model

2. "Educational" Distribution on Reddit
I didn't spam "Sign up for my tool." That gets you banned.
Instead, I went to subreddits like r/ArtificialInteligence and r/StableDiffusion. I looked for people asking questions like "Has anyone tried the new Veo model?" or "What's the difference between Veo and Sora?"

I answered their questions genuinely and then added: "I actually put together a page demonstrating the Veo 3.1 capabilities if you want to check the output quality: [Link]"

Because the link went to a specific, relevant page (not a generic home page), people clicked it. My click-through rate from Reddit was around 8%, which is huge for me.

3. Fixing the "Leaky Bucket"
In the first week, I had visitors but 0 signups.
I realized I was asking for a signup too early. I changed my UX:

• Before: User lands -> Popup "Please Sign Up". (Result: 90% Bounce Rate)
• After: User lands -> Browses the model gallery -> Clicks "Generate" -> Then asked to sign up.

This simple "value-first" tweak is what got me to 100 users.

What's Next?

My plan is to replicate this strategy for other emerging models (like Sora or Kling) as they become available. Capture the long-tail traffic -> Deliver value -> Convert.

I'd love your feedback:
For those of you building in AI:

1. Do you think "Model-Specific" pages are a sustainable SEO strategy long-term?
2. How are you differentiating yourself from the 10,000 other AI wrappers out there?

Feel free to roast the landing page layout. I'm a dev, not a designer, so I know it can be improved!

Thanks for reading! 🚀